Where spirits and sustainability unite. Our passion for eco-conscious craftsmanship shines through every bottle, offering a guilt-free indulgence that won’t compromise our planet’s well-being.


all new frugals

Now you can buy the world’s first rum in a paper bottle.
Our Frugal Bottles weigh a fifth of glass and boasts a carbon footprint six times lower. The paper bottle is fully recyclable, the outer paper casing and cap being recyclable curb side, and the soft plastic liner accepted at major supermarkets and recycling centres.

Which Frugal Wildjac Rum will you choose?


Based in the heart of the Wyre Forest and nestled above six and a half thousand acres of British oak, silver birch and Douglas fir trees, the history of the forest gave us the inspiration for Wildjac. For much of prehistory, it was a ‘wildwood’, and you will still find rowan, hazel and ash among the oaks today.

‘Prudence’ is our beautiful Still, named after a famous ‘Severn Trow’ cargo boat that sailed botanicals & spices to our local port of Bewdley in the early 19th Century. Evolving Traditional Distilling techniques and embracing state of the art technology we have been able to reduce our carbon foot print and produce truly sustainable, eco-friendly spirits.

We are constantly working to source the very highest quality botanicals & spices. Our passion is for homegrown and locally foraged ingredients from deep in the forest, this is where we are at our happiest. Douglas Fir from the forest and Lemon balm from our garden, the natural world around us influences and inspires us.

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